A Superbowl Party for the Non-Fans

January 18, 2010

It’s no secret that I like to plan parties. (Sometimes the planning is even more fun than the execution, but only rarely.) Unfortunately, my imagination and notebooks sometimes contain more ideas than I can always accommodate on the calendar. Such is the case with this most recent party idea. Rather than hoard the idea for a year, I’ve decided to share it and hope that if someone uses this idea, they let me know how it goes!

The Commercial Bowl

Not everyone is a football fan but it seems a shame to waste a perfectly good opportunity to party. In order to make the most of the day, why not concentrate on the other fun to be had: the incredible (and sometimes deplorable) commercials that run in multi-million dollar spots throughout the show.

For this to work best, you obviously need a way to view the broadcast plus a DVR to watch and record live television simultaneously. Start the party an hour or so into the game, giving ample time for commercials to accumulate before you begin viewing them. It’s also not a bad idea to track down previous year’s commercials (some commercial collections are available on DVD or you can watch the cable networks for the best- and worst-of shows that air leading up to the big day) for some additional viewing.

Decorate the party room(s) with all sorts of branded items. Raid the party store for party supplies with major labels on them. This is also an excellent opportunity to put those empty boxes leftover from Christmas to work, with their logos readily apparent. Or you could take a page from an old Sabrina, The Teenage Witch episode and make up your own parodies of brand named items to emblazon the walls (I recall Popsi and Butterthumb with particular amusement). Think maximum product placement and then ratchet it up another notch or two.

Serve a variety of finger foods, just like any other Superbowl gathering. Chicken wings, sub sandwiches, chips and dip, etc. Feel free to spruce up each item, depending on your guest list, with your own twists on old favorites or make it easy on yourself and pick up deli platters with absolutely zero guilt.

Because watching commercials isn’t the most exciting thing in the world, make a game out of it by having guests vote on who they think will have the most ostentatious offering before-hand and then take votes on the winner after. Give guests personal whiteboards (purchased or easily created with special paint) and dry-erase markers to be the judges of each commercial. Add in some other games, like the Adverteasing Board Game to round out the fun. With the right group of people this party will be a lot of fun!

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